# A marketer who came from the field.

> I started in sales, grew through public relations and marketing, and now work on brand and communications, turning what I learn into tools in my spare time.

Kaynak / Source: https://andacguven.com/en/about  
Yazar / Author: Andaç Güven

---

**10+ years**

experience

**150+**

projects

**80+**

brands

## Now

I work as Corporate Communications and Brand Specialist at a private company. How a brand speaks, how it looks and how it reaches people is at the centre of my job.

Outside work I turn what I learn into things other people can use too: open guides, Turkish-language glossaries and small tools that actually help.

## How I got here

- **The field.** I started in sales and public relations. Standing in front of customers teaches you, more clearly than anything, why a product gets bought or doesn't.
- **Going digital.** I combined that field experience with digital marketing, SEO and the web, focusing on making brands findable in search and social.
- **Writing.** I started this blog in 2023 to write plainly about what I was learning on SEO, growth and marketing.
- **Building.** The writing gradually became tools. I documented building our own SEO tool episode by episode on YouTube; an AI glossary, a UI prompt tool and a marketing guide followed.
- **Today.** Brand and corporate communications by day, indie projects in the evenings.

## What I work on

- [pazarlamax.tr](https://pazarlamax.tr): an open, 1,000+ page Turkish guide to professional marketing.
- [yzrehberi.tr](https://yzrehberi.tr): a Turkish AI glossary, tool directory, ready prompts and a user guide.
- [uidesign.best](https://uidesign.best): a free tool for writing better UI prompts.
- [seorankup.ai](https://seorankup.ai): the tool we use to track SEO across our own projects.
- Open-source AI skills and MCP servers on [GitHub](https://github.com/AndacGuven).

## How I think

> Good marketing isn't making a product look like something it isn't. It's explaining it clearly, to the right person, at the right time.

The biggest thing sales taught me: there is a person at the end of every tactic. I believe in data, testing and measurement, but I have also seen that strategy built without understanding the behaviour behind the numbers doesn't last. I look at AI the same way: not a magic wand, but a colleague that speeds a team up when used well.

## Contact

For a workshop, a show, a panel or an idea worth sharing, write to [hello@andacguven.com](mailto:hello@andacguven.com) or reach me on [LinkedIn](https://www.linkedin.com/in/andacguven). I share my notes in my [marketing newsletter](https://www.linkedin.com/newsletters/pazarlama-b%C3%BClteni-7130525221995880448/) (in Turkish).