To generate the result this tool sends what you enter to an AI provider. Do not enter passwords or private data. Nothing is stored on this site; usage is limited to 3 requests per day per visitor.

Why a brief matters

Most bad creative, content and campaign work starts with a vague request. A good brief turns “make me something nice” into clear direction: who it is for, what it must say, what it must include and how success is measured. This tool walks you through the right questions for each type of work and turns your answers into a structured brief you can hand straight to a writer, designer, developer or agency.

Brief types

Content / SEO: topic, audience, intent, structure and must-cover points for a writer.
Advertising campaign: audience, goal, channels, message and KPIs.
Creative / design: what to design, brand tone, formats, mandatory elements and delivery.
Landing page / website: goal, sections, call to action and content inventory.
Video / influencer: message, must-say points, a do-not list and format.

Good to know

Answer as specifically as you can; the brief is only as good as what you put in.
The result is a strong first draft. Read it, fix anything wrong and add what only you know.
Free and fair use: 3 generations per day per visitor.