About

A marketer who came from the field.

I started in sales, grew through public relations and marketing, and now work on brand and communications, turning what I learn into tools in my spare time.

Andaç Güven
10+ yearsexperience
150+projects
80+brands
References

Brands I work with, measured results.

At Webside we have worked with more than 80 brands. I picked 7 projects and told them as case studies, with the steps and the numbers.

See references and case studies →

Now

I work as Corporate Communications and Brand Specialist at a private company. How a brand speaks, how it looks and how it reaches people is at the centre of my job.

Outside work I turn what I learn into things other people can use too: open guides, Turkish-language glossaries and small tools that actually help.

How I got here

  • The field. I started in sales and public relations. Standing in front of customers teaches you, more clearly than anything, why a product gets bought or doesn't.
  • Going digital. I combined that field experience with digital marketing, SEO and the web, focusing on making brands findable in search and social.
  • Writing. I started this blog in 2023 to write plainly about what I was learning on SEO, growth and marketing.
  • Building. The writing gradually became tools. I documented building our own SEO tool episode by episode on YouTube; an AI glossary, a UI prompt tool and a marketing guide followed.
  • Today. Brand and corporate communications by day, indie projects in the evenings.

What I work on

  • pazarlamax.tr: an open, 1,000+ page Turkish guide to professional marketing.
  • yzrehberi.tr: a Turkish AI glossary, tool directory, ready prompts and a user guide.
  • uidesign.best: a free tool for writing better UI prompts.
  • seorankup.ai: the tool we use to track SEO across our own projects.
  • Open-source AI skills and MCP servers on GitHub.

How I think

Good marketing isn't making a product look like something it isn't. It's explaining it clearly, to the right person, at the right time.

The biggest thing sales taught me: there is a person at the end of every tactic. I believe in data, testing and measurement, but I have also seen that strategy built without understanding the behaviour behind the numbers doesn't last. I look at AI the same way: not a magic wand, but a colleague that speeds a team up when used well.

Contact

For a workshop, a show, a panel or an idea worth sharing, write to hello@andacguven.com or reach me on LinkedIn. I share my notes in my marketing newsletter (in Turkish).